Today’s interview is with Ethan (4080Marketing.com), one of the best CRO guys on planet and his team has helped scaled 100’s of millions of dollars on the backend.
This podcast episode provides practical insights and strategies for effective split testing and CRO, emphasizing the importance of understanding the customer and continuously iterating on marketing tactics.
Ethan’s Background
- Owner: 4080Marketing.com
- Experience: Started in 2015-2016, focusing on various niches such as e-commerce, consulting, webinars, and more. 100M+
- Specialty: Facebook and YouTube ads, CRO, and copywriting.
Key Insights on Split Testing
Meet the Split Test Maestro: Discover Ethan’s journey from a college intern to the co-founder of a top CRO agency, managing millions in ad spend across diverse niches.
The Secret to Winning Split Tests: Learn why understanding your customer is the ultimate key to success, and how simple conversations can outshine complex analytics.
Inside-Out Testing Framework: Uncover Ethan’s unique approach to split testing, starting from the bottom of the funnel and ensuring consistent traffic conditions.
Big Wins from Small Changes: Hear real-life case studies where minor tweaks, like changing a headline or image, led to massive revenue boosts.
Common Split Testing Pitfalls: Avoid the traps that many marketers fall into and understand the value of ‘losing’ tests for future optimization.
E-Commerce Optimization Tips: Get actionable insights on optimizing your e-commerce site, from homepage designs to product page layouts, and the importance of social proof.
Revenue Over Conversion Rates: Learn why Ethan focuses on revenue per visitor rather than just conversion rates and how this approach can transform your business.
Iterative Process: Embrace the continuous nature of split testing and find out why regular iterations are crucial for long-term success.