Breaking down the new lead that beat the control by 34%

Fair warning: This is a loooooong post. It contains 2 badass leads plus lessons and my hypothesis on why my new one beat the control substantially. If you want to jump to the lessons, just click here. But I recommend you read the entire post, there’s lots of lessons hidden in reading the copy. Original … Read more

18 Copywriting Lessons From One Of The Best

The following is from my good friend, and copy mentor, Mike Abramov. He’s one of the best copywriters in the biz and a downright badass at everything internet marketing and making money online. Everyone should be on his newsletter >> https://mikeabramov.com From the desk of Mike Abramov, Over the past two years, I’ve had the … Read more

TWO simple iOS 14.5 tweaks in Fb’s ad manager that halved our CPA, 10x our CVR and took one of our businesses from -10k to 100k/month

This following post was only possible thanks to my good friend Mattia Paganelli, who out of the generosity of his heart, shared with us this absolute groundbreaking win during the iOS14.5 nightmare. Enjoy 🙂 Tweak #1: Cutting our CPA in half Look at the screenshots below… Those are recent stats from 4 of our campaigns. … Read more

3 YouTube Ad Lessons from 500k/mo in ad spend

You know what happens when you write, direct, and help produce 20-30 youtube ads per month for 7 1/2 months straight? You get really fucking good… Because you fail. A LOT. VidTao recently broke down our YT ads over at T&F: https://vidtao.com/try-this-lean-approach-to-test-scale-youtube-ad-creatives/ But I wanted to build on top of that from an insiders perspective, … Read more

DC Comic’s “The Flash” Adds A 22% lift to our VSL

Let’s start off by getting one thing clear… Marvel > DC (Except maybe for Christopher Nolan’s Batman Trilogy) Anyways… What does the Flash have to do with improving VSL conversions? Well… It’s all about speed. Money loves speed We’ve all heard this saying before, and it’s true. Money does love speed. Because the faster you … Read more