Beat Your Control

Okay, let’s time travel back to grade 5, when you started learn algebra. One of the things you might have forgotten about is ratio’s and pattern recognition. One ratio I want to point out, is the Common Ratio Pattern. A common ratio of a geometric sequence is a constant that multiplies or divides each term to … Read more

So I’m here sitting in Naples, FL for my co-author’s wedding. (here’s the #1 bestselling book I’m talking about) And it’s made me think of a few things… One of those things is the biggest hidden needle mover of any VSL (that no one tests)… Yes, this is what I was thinking about during the … Read more

Okay, so this one is a simple but goodie. So one of the things I talk about a lot is People over Profits and Profit over Revenue (P>P>R). What this means is that when you place importance on the people first, which means delivering good products and customer experience, you will ultimately make (and keep) … Read more

So last week we ran our first live event, Supplement Millionaire Live. It was amazing!  Over 120 people came out to support, with world class speakers, affiliates, and supplement manufacturers all networking together. Dinner later was top notch as well, with over 100 attendees.  It was the place to be at ASW, especially if you … Read more

So last year this post caused quite a ruckus in the IM world. It went viral all over Reddit, Facebook, and multiple telegram chats, resulting in thousands of hits a day for weeks (and even now, it still gets a ton of traffic). It even, somehow, caused many copywriters to have temporary reading disorders for … Read more

For the past two years I’ve worked on and off with Jordan Belfort, the Wolf of Wall Street.It’s been…. interesting haha. But this past week, I had the opportunity to do all their high level email marketing strategy and copy for BFCM. In this post I’m going to break down all 10 emails, the results. … Read more

A fews weeks ago, I mentioned that there’s a disease in internet marketing. It infects nearly every supplement business that sells online.  This disease leaks profits, it increases your CPA, and ultimately handicaps your business. This disease is called: The ONE bottle buyer.  When I shared the Even Bottle Strategy, the goal was simple, completely … Read more

This year I turned 28, on the 28th of October. It was a special birthday. I spent the weekend with a close group of friends in Austin doing a lot of deep work (and some partying too). Out of it came a lot of lessons and reflection. And so here are 28 lessons from 28 … Read more

When selling products online, our goal is two fold. First, to ensure we turn prospects into customers. And second, to have those customers spend as much money as possible. Why? Because not only do they get more of our awesome products (to change their life – because as marketers who sell awesome products, that’s what … Read more