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Fair warning: This is a loooooong post. It contains 2 badass leads plus lessons and my hypothesis on why my new one beat the control substantially. If you want to jump to the lessons, just click here. But I recommend you read the entire post, there’s lots of lessons hidden in reading the copy. Original … Read more

I’ve been a bit busy designing the future of BYC with the helpof my good friend Mike Shauer who runs swiped.co… So that we can create the premier resource for split testing and optimizations in all of internet marketing (not just DR). But before we get into that, first I want to welcome all the … Read more

The following is from my good friend, and copy mentor, Mike Abramov. He’s one of the best copywriters in the biz and a downright badass at everything internet marketing and making money online. Everyone should be on his newsletter >> https://mikeabramov.com From the desk of Mike Abramov, Over the past two years, I’ve had the … Read more

Good storytelling is a skill. There’s no two ways about it. And in a world where we’re surrounded by world-class storytellers… The standard of what makes a “good” story – one that engages the limbic brain – is high. Think about it… How many times have you walked out of a movie with a budget … Read more

This following post was only possible thanks to my good friend Mattia Paganelli, who out of the generosity of his heart, shared with us this absolute groundbreaking win during the iOS14.5 nightmare. Enjoy 🙂 Tweak #1: Cutting our CPA in half Look at the screenshots below… Those are recent stats from 4 of our campaigns. … Read more

You know what happens when you write, direct, and help produce 20-30 youtube ads per month for 7 1/2 months straight? You get really fucking good… Because you fail. A LOT. VidTao recently broke down our YT ads over at T&F: https://vidtao.com/try-this-lean-approach-to-test-scale-youtube-ad-creatives/ But I wanted to build on top of that from an insiders perspective, … Read more

Let’s start off by getting one thing clear… Marvel > DC (Except maybe for Christopher Nolan’s Batman Trilogy) Anyways… What does the Flash have to do with improving VSL conversions? Well… It’s all about speed. Money loves speed We’ve all heard this saying before, and it’s true. Money does love speed. Because the faster you … Read more

So let me paraphrase this post by saying that we started off with an atrocious sales page CVR base, as you can see below… Here’s what happened… In April 2021 we essentially broke clickfunnels and we had to move to a new platform. Enter SamCart. The only problem? Customization was difficult, templates were screwed and … Read more