You know what happens when you write, direct, and help produce 20-30 youtube ads per month for 7 1/2 months straight? You get really fucking good… Because you fail. A LOT. VidTao recently broke down our YT ads over at T&F: https://vidtao.com/try-this-lean-approach-to-test-scale-youtube-ad-creatives/ But I wanted to build on top of that from an insiders perspective, … Read more
Let’s start off by getting one thing clear… Marvel > DC (Except maybe for Christopher Nolan’s Batman Trilogy) Anyways… What does the Flash have to do with improving VSL conversions? Well… It’s all about speed. Money loves speed We’ve all heard this saying before, and it’s true. Money does love speed. Because the faster you … Read more
So let me paraphrase this post by saying that we started off with an atrocious sales page CVR base, as you can see below… Here’s what happened… In April 2021 we essentially broke clickfunnels and we had to move to a new platform. Enter SamCart. The only problem? Customization was difficult, templates were screwed and … Read more
One of my favourite (yes that’s how you spell the word – with a “U”) things is when you find a way to increase conversions or AOV without touching the copy. Because it means that you can (probably) copy and paste the formula across multiple funnels, in multiple industries, and reap the same rewards. This … Read more
This is the first LOSING split test I’m posting. It was a bit shocking, but I believe has a huge lesson for every marketer and business owner running traffic to their offer. And, it’ll probably make you some extra $$$. At the very least, it’ll save you a test. The original funnel set up Now … Read more
This is the win that started this blog. It’s as massive as the headline seems, and even more lucrative. No copy changes needed.
Let’s break it down…