Okay, let’s time travel back to grade 5, when you started learn algebra.

One of the things you might have forgotten about is ratio’s and pattern recognition.

One ratio I want to point out, is the Common Ratio Pattern.

A common ratio of a geometric sequence is **a constant that multiplies or divides each term to form the next term**.

In English?

When you add the numbers together, they make a new number, which follows a pattern.

Ex: 3,6,12,24,48

The common ratio is 2

3×2 = 6 ; 6×2 = 12 ; 12×2 = 24

You get the point.

**Okay, well what does that have to do with selling supplements?**

To be honest, absolutely fucking nothing.

But it’s a good way to get you to remember the split test I’m about to share…

*(It’s called storytelling guys)*

And the common ratio split test will stick in your brain like glue.

**1/3/6 V.S. 2/4/6**

So the typical way to sell supplements is the 1/6/3 model, which looks like the above image.

You pitch the customer a one bottle at a high price point, a three bottle at a moderate price point

And a 6 bottle at a steep discount. Smart marketers will also add free shipping and bonuses to 6 bottle options.

And a few months ago I introduced to you the even bottle strategy.

Which in a nutshell is going selling 2/4/6 instead of 1/3/6.

And that works well to maximize AOV.

But with everything getting more competitive, we wanted to kick it up a notch.

And use the Common Ratio strategy

**Enter 3/6/12**

Yes, you read that right. Selling 12 bottles upfront.

Now I must give credit where it’s due, because this is not my split test originally. It’s my mastermind member – Luke Voigt’s – idea.

**Now I know you’re wondering about the results, so here they are:**

**There was a drop in conversion (no surprise), from 3.25 –> 2.5%****Aov skyrocketed to $280 (with a few orders being up to $1400)****This is the most important: the take rate on the 6 bottle option was over 40%**

This last point is very important. Because in a typical funnel the take rate (the % of people buying) for a 6 bottle option is often below 30%.

But with this method, it pushes that take rate to 40%, which yields staggering AOV boosts.

**Pour conclure**

The big lesson here: test everything.

No idea is too wild.

I expect 3/6/12 to be ripped off over the next year, but that’s pretty flattering.

It just means we need to innovate further.

Peter (& Luke)