One of my favourite (yes that’s how you spell the word – with a “U”) things is when you find a way to increase conversions or AOV without touching the copy. Because it means that you can (probably) copy and paste the formula across multiple funnels, in multiple industries, and reap the same rewards. This … Read more
This is the first LOSING split test I’m posting. It was a bit shocking, but I believe has a huge lesson for every marketer and business owner running traffic to their offer. And, it’ll probably make you some extra $$$. At the very least, it’ll save you a test. The original funnel set up Now … Read more
This is the win that started this blog. It’s as massive as the headline seems, and even more lucrative. No copy changes needed.
Let’s break it down…