How we nearly TRIPLED our upsell take rate and added $49 to the AOV by removing 90% of the copy
One of my favourite (yes that’s how you spell the word – with a “U”) things is when you find a way to increase conversions or AOV without touching the copy. Because it means that you can (probably) copy and paste the formula across multiple funnels, in multiple industries, and reap the same rewards. This … Read more
This 2-step split test cut our conversions in half (and exactly how it might DOUBLE yours)
This is the first LOSING split test I’m posting. It was a bit shocking, but I believe has a huge lesson for every marketer and business owner running traffic to their offer. And, it’ll probably make you some extra $$$. At the very least, it’ll save you a test. The original funnel set up Now … Read more
How To Beat A 1M/Month Funnel By 110% WITHOUT Changing The Copy
This is the win that started this blog. It’s as massive as the headline seems, and even more lucrative. No copy changes needed.
Let’s break it down…