3 lessons from our first Supplement Millionaire Live event

So last week we ran our first live event, Supplement Millionaire Live. It was amazing!  Over 120 people came out to support, with world class speakers, affiliates, and supplement manufacturers all networking together. Dinner later was top notch as well, with over 100 attendees.  It was the place to be at ASW, especially if you … Read more

28 of the best copywriters to follow in 2023

So last year this post caused quite a ruckus in the IM world. It went viral all over Reddit, Facebook, and multiple telegram chats, resulting in thousands of hits a day for weeks (and even now, it still gets a ton of traffic). It even, somehow, caused many copywriters to have temporary reading disorders for … Read more

The IG Pop Up: Get more people to take your VIP offer (and maximize FE AOV)

A fews weeks ago, I mentioned that there’s a disease in internet marketing. It infects nearly every supplement business that sells online.  This disease leaks profits, it increases your CPA, and ultimately handicaps your business. This disease is called: The ONE bottle buyer.  When I shared the Even Bottle Strategy, the goal was simple, completely … Read more

28 Lessons From 28 Years Of Life

This year I turned 28, on the 28th of October. It was a special birthday. I spent the weekend with a close group of friends in Austin doing a lot of deep work (and some partying too). Out of it came a lot of lessons and reflection. And so here are 28 lessons from 28 … Read more

3 Profit Maximizers To Optimize Your ROI And Scale Your Business

When selling products online, our goal is two fold. First, to ensure we turn prospects into customers. And second, to have those customers spend as much money as possible. Why? Because not only do they get more of our awesome products (to change their life – because as marketers who sell awesome products, that’s what … Read more

Hospital visits and the #1 marketing lesson

A nurse found me passed out in a bush in front of UCLA hopstial… At 1pm in the afternoon… 18 hours before that I was having an awesome dinner with A List copywriters Conner Larkin and Mike Abramov. And now I’m resting up at my boy, Mike Abramov’s place… (Mike, I know you’re reading this. … Read more

The GlowStick Add-To-Cart Box Beats The Control

What I love about the Glowstick box, is that it can be applied to any funnel. Across any industry. In fact, I would go as far as to say that you can use it across any page you are selling more than one package to a customer. Anyways let me show you what we did… … Read more