Peter

This year I turned 28, on the 28th of October. It was a special birthday. I spent the weekend with a close group of friends in Austin doing a lot of deep work (and some partying too). Out of it came a lot of lessons and reflection. And so here are 28 lessons from 28 … Read more

When selling products online, our goal is two fold. First, to ensure we turn prospects into customers. And second, to have those customers spend as much money as possible. Why? Because not only do they get more of our awesome products (to change their life – because as marketers who sell awesome products, that’s what … Read more

Man, it’s been a while. And boy do I have a some split test win’s lined up for you. This one – I’m certain you’ve never seen before (unless you’re in the supplement millionaire mastermind of course. Just remember, when you see this split test win pop up everywhere in the next few months… This … Read more

A nurse found me passed out in a bush in front of UCLA hopstial… At 1pm in the afternoon… 18 hours before that I was having an awesome dinner with A List copywriters Conner Larkin and Mike Abramov. And now I’m resting up at my boy, Mike Abramov’s place… (Mike, I know you’re reading this. … Read more

What I love about the Glowstick box, is that it can be applied to any funnel. Across any industry. In fact, I would go as far as to say that you can use it across any page you are selling more than one package to a customer. Anyways let me show you what we did… … Read more

I’m always looking for ways to increase AOVs. Because ultimately, the game we’re playing comes down to one thing: What’s the maximum amount you can afford to spend to acquire a customer. Those who can spend more, win. It’s that simple. Which is why I’m excited to share this NEW win with ya’ll 🙂 The … Read more

Sometimes split testing is difficult. Filming new VSL leads requires a lot of production, timing, and commitment. You need to write the script, film the lead, ensure the spokesperson is on point, edit it, splice it into the existing VSL, then test it. Other times, split testing is simple. This is one of those times… … Read more

I know I’ve been quiet. It’s been 6 months. 6 Months since I posted the infamous copywriter list that took this blog from a couple hundred to thousands of hits per month. 6 months since I’ve shared a split test win. 6 months since I’ve emailed my list. Why? Because I’ve been building. My new … Read more

I’ve been a bit busy designing the future of BYC with the helpof my good friend Mike Shauer who runs swiped.co… So that we can create the premier resource for split testing and optimizations in all of internet marketing (not just DR). But before we get into that, first I want to welcome all the … Read more